Cshel Chicago SEO, PR and Web Development

SEO 101: Mike Moran discusses Search Engine Marketing, Inc

Posted on 25. Nov, 2008 by Carolyn Shelby.

Mike Moran, author of Do It Wrong Quickly and whom we have had the pleasure of interviewing previously, talks with Brian Mark, David Brown and moi about his book Search Engine Marketing, Inc.

In addition to the obligatory, heymybookisgreatsogobuyit stuff, Mike talks with us about developing and implementing a search marketing program in your business, the ins and outs of exploring new media and social media (again, in the context of “how will this benefit my business”), and then finally, the absolute importance of optimizing your internal Web site search.

P.S. If you’re looking for something to keep you from dying of boredom at the relative-who-has-no-wifi’s house over the holidays… grab a copy… good readin’

Popularity: 50% [?]

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SEO 101: Interview with MSN Live’s Jeremiah Andrick

Posted on 24. Sep, 2008 by Carolyn Shelby.

MSN Live Webmaster Tools’ very own Jeremiah Andrick joined David and Brian on SEO 101. Jeremiah gave advice on how to best use MSN Live when it comes to pagerank and results, and he also answered questions on Live results relevance as compared to Google, and took some questions about video submissions.

MSN Live's Jeremiah Andrick

Popularity: 41% [?]

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SEO 101: Starting Your Own Social Network

Posted on 31. Mar, 2008 by Carolyn Shelby.

Special guests Rhea Drysdale and Steve Bristol from LessEverything.com join me, Brian and Ne0 on SEO 101 to discuss the benefits and advantages of running your very own social network… Completely coincidentally, they’re also pimping LessEverything’s recently released open source social network platform, Lovd.

So why would you want to start a social network?
In addition to adding coolness and generating additional traffic for your site. Branded social networks help build your brand by creating a community for your users and fans. The users connect with other like-minded people and while bonding with each other… they emotionally bond with the brand… that turns users into fans and fans into brand evangelists.

Let’s not forget that a social network also creates additional ranking opportunities for your site. More content, more potential spots to occupy on the SERPs.

So why is Lovd so special?
Lovd is a) really cool looking and fully featured right out of the box, b) FREE, c) open source, and d) supposedly very easy to install and run — if you’re familiar with Ruby On Rails. I say supposedly only because I am absolutely NOT familiar with RoR, and will have to defer to Steve’s expert opinion on that topic.

If you’re interested in adding a unique facet to your site, and you (or a geek you love) are familiar with Ruby on Rails, go check out Lovd — check the system requirements, demo, features, etc — then download it and give it a spin. It’s open source and you can’t beat the price :)

Popularity: 100% [?]

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