Mike Moran, author of Do It Wrong Quickly and whom we have had the pleasure of interviewing previously, talks with Brian Mark, David Brown and moi about his book Search Engine Marketing, Inc.
In addition to the obligatory, heymybookisgreatsogobuyit stuff, Mike talks with us about developing and implementing a search marketing program in your business, the ins and outs of exploring new media and social media (again, in the context of “how will this benefit my business”), and then finally, the absolute importance of optimizing your internal Web site search.
P.S. If you’re looking for something to keep you from dying of boredom at the relative-who-has-no-wifi’s house over the holidays… grab a copy… good readin’
You didn’t read the book…be honest sista…pimp when you got rights.
I think I mentioned in the podcast that I didn’t have a chance to read it because I didn’t get a copy (they were only sent to Brian and David — since we live hundreds of miles apart, there was no chance to share). I did read the previous book though, and based on that, I stand by what I said.