SEO Shapes Your Brand Narrative in AI-Driven Search
SEO today is about more than rankings—it’s about visibility, authority & influence.
If your brand isn’t actively shaping its presence in AI-driven search, someone else is shaping it for you.
CSHEL Search Strategies
SEO That Drives Visibility, Authority & Revenue
At CSHEL Search Strategies, we help businesses navigate the evolving search landscape with AI-driven SEO strategies that prioritize visibility, authority, and long-term growth.
With experience optimizing major media publishers, SaaS companies, and enterprise brands, we provide tailored SEO solutions that ensure your brand is recognized, cited, and trusted in both traditional and AI-powered search.
How We Can HelpExpert-Led SEO & AI Strategy Advisory
Decades of Experience Helping Brands Navigate Search (now with AI!)
With more than 25 years of experience in digital strategy, SEO, and AI-driven search, I’ve worked with global brands, enterprise publishers, and high-growth SaaS companies to optimize their digital presence. Whether you need technical SEO, AI search adaptation, or strategic advisory, I provide tailored solutions that help businesses stay competitive in an evolving search landscape.
SEO & AI Search Advisor
High-Level SEO Strategy for AI-Driven Search
SEO isn’t just about rankings anymore—it’s about shaping your presence in AI-driven search results. I provide executive-level SEO strategy and advisory services to help businesses stay ahead.
Technical & Forensic SEO Audits
Identify & Fix SEO Issues That Hurt Your Visibility
Technical SEO problems can silently erode your rankings and revenue. My comprehensive SEO audits uncover indexing issues, content gaps, and missed opportunities—giving you a clear, actionable plan.
Speaking & Training
SEO & AI Search Expertise — From the Stage to the Boardroom
Whether you need corporate training, a keynote speaker, or an SEO workshop, I deliver insightful, actionable sessions that help teams understand and leverage the latest in SEO & AI search.
Fractional SEO Leadership
Embedded SEO Strategy for Scaling Brands
For businesses needing long-term SEO leadership without hiring in-house, I offer fractional SEO leadership—advising on technical SEO, AI adaptation, and long-term search strategy.
Brands we’ve helped
Testimonials & Endorsements
Real Insights from Clients & Industry Experts
Having worked on many projects large and small with Carolyn over the past six years, She has the rare ability to present a highly technical SEO audit report in a manner easily digestible by both technical professionals and non-technical business stakeholders. I would eagerly recommend Carolyn without hesitation!
at Medium Giant
Carolyn Shelby is an SEO powerhouse. She blends deep technical expertise with sharp strategy, educating and driving real results for brands like ESPN, Tribune Publishing, and Yoast. Smart, approachable, and always ahead of the curve—she’s who you want on your team.
Carolyn Shelby is a standout in technical SEO with decades of experience diagnosing and rescuing sites after dramatic redesigns and platform changes. Her vast expertise, strategic mindset, and results-driven approach make her an invaluable asset to any SEO project or team. She’s also an incredible friend and an even better pop culture trivia teammate. I recommend her without hesitation!
Latest CSHEL Search Briefings
Insights on SEO, AI Search, & Digital Strategy
Stay ahead of the latest developments in SEO, AI-driven search, and digital strategy. Read Carolyn’s expert insights on industry trends, search updates, and strategies that help businesses build lasting visibility.
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