CSHEL Search Strategies

SEO and Digital Marketing

Site Review, Analysis, and Recommendations


If you need driving directions, you need to know where you going to AND where you’re starting at. SEO strategies and internet marketing plans are like driving directions. Figure out where you’re at NOW, and then you’ll have a much better idea of how to get where you need to be tomorrow.

A Site Audit will give you the big, HDTV clear, picture of your current situation. It’s a comprehensive examination of your site (on-page elements and off-site aspects) and an analysis of how well your site stacks up against your competitors. The report gives you a clear picture of your current position and assets, and provides a starting point for charting improvements and growth.

We’ll look at and make recommendations for improving your on-page and off-page search engine optimization, including:

Check Titles, Descriptions, H1-H6 Tags, Size Of Pages

We’ll analyze the site’s HTML structure and tags (meta, alt, h1, anchor text, site architecture, etc.), look at the keywords you’re targeting and ranking for, and examine your social media and traditional marketing use.

Scan All External And Internal Links On Website

We’ll catalog all of your inbound links and their anchor text, determine if you need to disavow any links, examine your internal nav and linking strategy, and more.

Check Mobile Friendliness,
Site Usability And Speed

With the new mobile 1st index, mobile usability and speed is more important then ever. We’ll evaluate the load times of the pages that drive the most traffic to your site, and make recommendations to speed up those pages, and your site as a whole.

Ready for your site audit?

If you’re ready to find out how your site is performing and what you can do to reach your business objectives faster, send us a note with your URL, and we’ll give you a call to discuss specifics.

    Mike Halston

    Having worked on many projects large and small with Carolyn over the past six years, I’ve found her work impeccable. Carolyn’s ability to divine meaningful insights as a result of an SEO audit routinely impresses all involved. Her ability to find opportunistic adjustments both in gap analysis and in neutralizing competitive strengths is uncanny. Audit deliverables are thorough and concise, personalized to the project without the filler/boilerplate one might find in lesser engagements. Carolyn has the rare ability to present a highly technical SEO audit report in a manner easily digestible by both technical professionals and non-technical business stakeholders. I would eagerly recommend Carolyn without hesitation!

    - Michael Halston GM Digital Chicago Tribune