About CSHEL
CSHEL Search Strategies is based in Chicago, IL and provides consulting services and training to SMBs and support for agencies in the following areas:
- search engine optimization
- web development
- online pr and social media strategies
- online brand and reputation management
- training in seo, social media and blogging
About Carolyn Shelby
Carolyn been designing and building websites professionally since late 1994, which in Internet years is the equivalent of “since the dawn of time”. She specializes in rebuilding under-performing (or just ancient) websites and relaunching them, while preserving existing inbound links and search engine rankings.
Carolyn has worked in a variety of verticals, including Media (TV/Cable, News), Health/Medicine, Alternative Medicine/Homeopathy, Manufacturing, Professional Associations and with several Non-Profits.
In addition to consulting and speaking, she has operated Lafayette Online since July of 1995. Lafayette Online was originally part of the Internet Service Provider she ran in the mid-90s, and was spun off when she sold her ISP to a larger ISP in Indianapolis.
Learn about SEO on the SEO 101 Podcast

Broadcasting SEO 101 Live from SES San Jose 2007. From left: Brian Mark, Mike McDonald of WebProNews, Carolyn Shelby, and David Brown
Carolyn is the co-host of the SEO 101 podcast, heard weekly on BlogTalkRadio. The show can be downloaded or streamed from the podcast website, or you can subscribe via iTunes.
If you’d like to have your website reviewed on the show, or have an SEO 101 question you’d like to ask, please feel free to post your question or submit your site on the SEO 101 Forum over at WebProWorld.










