About
I’ve been designing and building websites professionally since late 1994, which in Internet years is like “since the dawn of time”. I specialize in rebuilding under-performing (or just ancient) websites and relaunching them, while preserving existing inbound links and search engine rankings.
I’ve worked with a variety of verticals, including Media (TV/Cable, News), Health/Medicine, Alternative Medicine/Homeopathy, Manufacturing, Professional Associations and with several Non-Profits.
I’m based in Chicago, IL and provide consulting in the following areas: search engine optimization, web development and online brand and reputation management.
In addition to consulting and speaking, I’ve been operating Lafayette Online since July of 1995 (you read that right… 15 years). Lafayette Online was originally part of the Internet Service Provider I ran in the mid-90s, and was spun when I sold my ISP to a larger ISP in Indianapolis. They didn’t want to deal with maintaining a city guide for Lafayette and West Lafayette and I didn’t want to give up the site, so I kept it and have been maintaining it.
Learn about SEO on the SEO 101 Podcast

Broadcasting SEO 101 Live from SES San Jose 2007. From left: Brian Mark, Mike McDonald of WebProNews, Carolyn Shelby, and David Brown
I am the co-host of the SEO 101 podcast, heard weekly on BlogTalkRadio. The show can be downloaded or streamed from the podcast website, or you can subscribe via iTunes.
If you’d like to have your website reviewed on the show, or have an SEO 101 question you’d like to ask, please feel free to post your question or submit your site on the SEO 101 Forum over at WebProWorld.
Contact Me
If you’d like to ask me a search related question, suggest a topic for SEO 101 or just chit-chat, please see the Contact Cshel page for all the various means of stalking me or otherwise initiating communication. If you’re looking for an SEO & SEM consulting, see the SEO & SEM Services page for more information.







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