Cshel SEO and PR

Programmers vs. Management

Received from my mom today, via email.

A man in a hot air balloon realized he was lost. He reduced altitude and spotted a woman below. He descended a bit more and shouted, “Excuse me, can you help me? I promised a friend I would meet him an hour ago, but I don’t know where I am.”

The woman below replied, “You’re in a hot air balloon hovering approximately 30 feet above the
ground. You’re between 40 and 41 degrees north latitude and between 59 and 60 degrees west longitude.”

“You must be a programmer,” said the balloonist.

“I am,” replied the woman, “How did you know?”

“Well,” answered the balloonist, “everything you told me is technically correct, but I’ve no idea what to make of your information, and the fact is I’m still lost. Frankly, you’ve not been much help at all. If anything, you’ve delayed my trip.”

The woman below responded, “You must be in Management.”

“I am,” replied the balloonist, “but how did you know?”

“Well,” said the woman, “you don’t know where you are or where you’re going. You have risen to where you are due to a large quantity of hot air. You made a promise, which you’ve no idea how to keep, and you expect people beneath you to solve your problems. The fact is you are in exactly the same position you were in before we met, but now, somehow, it’s my fault.”

Popularity: 38% [?]

Posted in Miscellany | 7 Comments »

SEO 101: Starting Your Own Social Network

Special guests Rhea Drysdale and Steve Bristol from LessEverything.com join me, Brian and Ne0 on SEO 101 to discuss the benefits and advantages of running your very own social network… Completely coincidentally, they’re also pimping LessEverything’s recently released open source social network platform, Lovd.

So why would you want to start a social network?
In addition to adding coolness and generating additional traffic for your site. Branded social networks help build your brand by creating a community for your users and fans. The users connect with other like-minded people and while bonding with each other… they emotionally bond with the brand… that turns users into fans and fans into brand evangelists.

Let’s not forget that a social network also creates additional ranking opportunities for your site. More content, more potential spots to occupy on the SERPs.

So why is Lovd so special?
Lovd is a) really cool looking and fully featured right out of the box, b) FREE, c) open source, and d) supposedly very easy to install and run — if you’re familiar with Ruby On Rails. I say supposedly only because I am absolutely NOT familiar with RoR, and will have to defer to Steve’s expert opinion on that topic.

If you’re interested in adding a unique facet to your site, and you (or a geek you love) are familiar with Ruby on Rails, go check out Lovd — check the system requirements, demo, features, etc — then download it and give it a spin. It’s open source and you can’t beat the price :)

Popularity: 29% [?]

Posted in SEO 101, Social Networking, Web Development | 2 Comments »

Friends on Facebook equals guilt by association?

Okay, this is a really coarse summary of this article because I’m not terribly familiar with the scandal in question… here goes:

There’s apparently some big financial scandal going on in Paris. According to a story that appeared today on FT.com, the police searched a broker’s desk, confiscated his computer and detained him… because he’s listed as a friend of a co-worker (Jérôme Kerviel, CFA — guy at the center of the scandal) on Facebook.

Seriously.

Mr Zabraniecki is understood to work as a cash equities broker at SG Securities, part of the corporate investment division, executing trades for the equities derivatives desk, where Jérôme Kerviel, the man at the centre of the scandal, worked.

Police also searched Mr Zabraniecki’s desk and confiscated his computer and some documents.

Mr Zabraniecki was among Mr Kerviel’s friends listed on Facebook, the social network website. He is 29 years old and joined SocGen in March 2002, according to social network websites.

Note to self: Be a little more picky about which friend requests I accept from now on.

Since when is it relevant to report when people are friends on Facebook? I suppose it is relevant when it’s really the only incriminating thing the police could use as an excuse to go searching your place of business and arresting you… which begs the question… since when does being friends on Facebook equal guilt by association?

I mean, if I’m friended by someone who gets popped in California for carrying a personal consumption quantity of weed in his car, does our Facebook association then give the police probable cause to come to Illinois and search my car and home?

Just crazy. Glad I don’t live in France.

Popularity: 40% [?]

Posted in Social Networking | 3 Comments »