SEO 101: Link Building

Written by Carolyn Shelby

SEO 101 Podcast

Dave Conklin from ProspectMX joins Ne0 and me to discuss link building basics. Why did this guy get to be the guest? Because his company made this super cute Link Building 101 poster (pdf). We managed to cover most of the techniques on this kitschy primer, but had enough left over that we might do a Part 2 to cover the rest.

Download SEO 101: Link Building.
Originally aired on Webmaster Radio on 6/26/2008

The Handout
Seriously, this is frame-worthy. I’m going to get a big laminated version to put on the wall in my office.

SEO 101 Link Building 101 Chart

Things we cover in this episode include:

  • Press releases (for links) — pay attention as there are some good tips for not breaking your budget and how to know when you should use free services versus when it’s a good idea to use the paid services.
  • Wikis and Social Sites
  • Traditional Link Building — Cherry picking links, how to ask for links the right way, how to NOT ask for links, etc.
  • Paid Links, Link Exchanges and Directories

Carolyn Shelby

Carolyn Shelby is an Organic Growth & SEO Strategist with more than 25 years of experience helping enterprise brands, SaaS companies, and media organizations build lasting search visibility. She specializes in technical SEO, AI search adaptation, and strategic growth, and is a frequent industry speaker and a regular contributor to Search Engine Journal, Search Engine Land, and other top digital publications.

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18 thoughts on “SEO 101: Link Building”

  1. I love the handout on link building 101. It’s printing out as I type. As someone who’s engaged in a lot of link building, this is a great outline of some important basics. Thanks!

    Reply
  2. Hey Carolyn,
    I’m from the UK and I listen to you on SEO 101 all the time as I like the way you guys keep it informal and not too stuffy. Can I use the poster on my sites or am I only allowed to link to it? Either way, I just love your blog, at last someone who doesn’t try to treat SEO newbies (ish) as idiots who fall for every scam going.

    Reply
  3. Hi Carolyn, Thank you for sharing these great tips. I am really looking forward to meet you and chat on SEO at some of our local meetings in the future.

    Reply
  4. That is amazing – I could train people up just using that comic style link building 101 pin up! The pictures help so much – Sometimes those huge pie chart style in bound marketing graphics are just too much to digest and hurt the head of newbies! Ace – I’m going to canvas print this across the back wall! I know this post was made over 2 years ago – but how can I get hold of an original graphic?

    Regards

    Ed

    Reply

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