Carolyn Shelby is a multi-award winning digital marketer with more than 25 years of experience in Internet technologies and digital publishing. She specializes in technical SEO, with in-depth experience in Publishing/News optimization, enterprise systems, and SMEs. Carolyn’s career began in 1994 when she co-founded an Internet Service Provider and web hosting company. She is an internationally recognized speaker and trainer, and frequently can be found at conferences like Affiliate Summit, PubCon, SEJ Summit, and The Social Shake-Up. Carolyn also contributes to a variety of digital and print publications, writing about search, digital marketing, and social media use by large corporations.

Carolyn has worked in a wide variety of verticals, including:

• Digital Media and Publishers (TV/Cable, Newspapers, and Digital Only Publishers)
• Health and Medical
• Ecommerce – Manufacturers, Retail, B2C, B2B
• Professional Associations, Medical Associations, Non-Profit Orgs

In addition to consulting, speaking, and co-founding an ISP, Carolyn operated one of the first online city guides in the world, and helped the Journal and Courier (Gannett) become one of the very first print newspapers to have a digital version in 1995. She was also one of the original three hosts of WebmasterRadio’s SEO 101 Podcast, which logged more than 60,000 downloads per month at its peak.

Carolyn has lead SEO efforts at organizations like Tribune Publishing (publisher of the Chicago Tribune and LA Times), The Walt Disney Company, ESPN, and others.