Category Archives: Commentary

MarketingSEO/SEM

Press Release Magic

Witness the power of my pen keyboard. If you ever wondered how much exposure you can generate for your business or web site by issuing a press release, here are some stats from a recent piece I wrote about ethical search engine optimization for SEOFox. I got the request last Thursday (January 4th), at like 9ish in […]...

Published On - January 9, 2007

Carolyn Marketing, SEO/SEM
Legal
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WIPO is Chewbacca

WIPO makes no sense. The vast majority of their decisions come down on the side of the complainant (generally also the trademark holder) — by vast majority I mean like 6000 cases decided in favor of and only 1000ish against. Yet, every now and then, they deny a complaint that is (a) pretty clearly a […]...

Published On - December 28, 2006

Carolyn LegalTags:
Marketing

Pretty brains?

I was having hard time designing the logo for a site I’m working on because the site is for neuroradiologists and they’re brain scan doctors (x-rays, MRIs, CT scans, etc). Okay, they’re not just brain scans; they do spines and other body parts, too. I didn’t think a spine would work well for this application […]...

Published On - November 28, 2006

Carolyn Marketing