All posts by Carolyn

Copywriting and ContentPubCon
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Content Marketing & SEO: Inextricably Linked

Content Marketing… what does it have to do with SEO? At PubCon Vegas 2014 (last week), I gave a talk on the relationship between SEO and content marketing and examined how the Tribune Content Agency uses SEO to influence and inform the overall content strategy on behalf of its clients. The content strategy encompasses the topic […]...
ChicagolandSEO/SEM
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Recap of Chicago SEO Meetup: Harnessing WordPress for SEO

First off, a big thanks to everyone who attended the Meetup… I had a great time presenting and enjoyed answering your questions! As promised, here’s the recap of the recent Chicago SEO Meetup: Harnessing WordPress… The first thing we covered were reasons why people and businesses might choose WordPress over other platforms like hand-coded HTML, […]...
ChicagolandSEO/SEM
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Chicago SEO Meetup: Harnessing the Power of WordPress

The September meeting of the Chicago Search Engine Optimization Meetup group is coming up, and the topic this month is “Harnessing the Power of WordPress to develop Content and Drive SEO Results“. There will be two speakers at this meetup, Michael Eisenwasser of Cluster Interactive Group, and Carolyn Shelby (aka moi). We’ll be covering things […]...