Corporate SEO Training

SEO Training and SEO WorkshopsSometimes it’s not feasible to send half your team off to a search conference for a week…

When you need to get your team up to speed on SEO or social media quickly, on-site training, tailored to your group or company’s specific needs, is an effective and cost-efficient way to learn and allows for more Q&A time to address concerns unique to your circumstances. Training can cover everything from basic search engine optimization to blogging, social media, specific content management systems and technical/security concerns.

Who can benefit from corporate SEO training?

  • Marketing – Marketing can help SEO… or hurt it. Training will help your team know what to do, the best ways to implement and what things should definitely NOT be done. Marketing staff will learn how search and traditional marketing affect each other, and how “search aware” development can give your next product launch a turbo boost.
  • IT – IT plays a big role in your company’s overall operations, and since it’s their job to make sure the computer systems are secure and running properly, they’ll benefit from understanding how search fits into website development and operations, who needs access and under what circumstances, and how all of your new organic search traffic will affect server loads, connection speeds and response times.
  • Executive Management – Executives need to understand the why’s and how’s of search and the business case for incorporating SEO into the business processes. Why? So they can set reasonable expectations, budgets and goals and can evaluate SEO/online marketing ideas and proposals with an informed perspective.

Topics We Can Cover

  • Search Engine Optimization (SEO)
    • Keyword research and selection
    • HTML structure and tags (meta, alt, h1, anchor text, site structure, etc.)
    • Internal (intra-site) navigation and linking strategyLocal SEO
    • Link building
    • Content/Editorial strategy and execution
  • Integrating and coordinating SEO, SEM and “traditional” (offline) marketing
  • Social Media Utilization
  • Project planning/management for new site launches or site rebuild/redesign
  • Metrics and analytics
  • WordPress
  • Corporate blogging