Tag Archives: University of Chicago

How To Reorganize Management For Social Media, Search Marketing and Internet Advertising

How To Reorganize Management For Social Media, Search Marketing and Internet Advertising

Posted on 23. Jul, 2008 by Carolyn Shelby.

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Based on the title, you probably thought this was going to be a long and academic blog entry, but HA! you’ve been had. This is actually a shameless plug for a speaking engagement.

Come hear me speak on Wednesday, July 30th at the Gleacher Center, Downtown Chicago

Come hear me speak on Wednesday, July 30th at the Gleacher Center, Downtown Chicago

You might be wondering what management has to do with social media, SEM, online advertising, etc. If you’ve ever worked for a not-online-only company, chances are you know *exactly* what manglement has to do with it — or more to the point what role they play in preventing you, and the people like you who know what needs to be done to get it done right, from doing your job.

This talk is aimed at upper management and executives who either think they know about social media, SEM/SEO and internet advertising, or who realize they only know the buzzwords and need a better understanding of the concepts and ideas.

The goal of the session is to give these decision makers with a better grasp of the concepts involved, and help them start thinking about ways they can modify current business procedures to accommodate these new and emerging technologies.

It’s all great to walk into the marketing department and declare, “Let’s get on Digg! Let’s get a million visitors!”, but seriously, is that really what the company NEEDS? How do you even define what is needed? [...]

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