Cshel Chicago SEO, PR and Web Development

SEO 101: Obligatory 100th Episode Outtakes and Bloopers

Posted on 14. Dec, 2007 by Carolyn Shelby.

Brian Mark put together a clip show featuring all of our screw-ups, funny stories and miscellaneous other stuff from the first 99 episodes of SEO 101 (that we told him to not record) and released it to publicly humiliate us celebrate SEO 101’s 100th episode. So this episode is a little light on the SEO 101 education, but rife with me, David Brown and Brian Mark sounding like tards :)

Enjoy!

Popularity: 74% [?]

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SEO 101: What You Should Expect From Your SEO

Posted on 11. Dec, 2007 by Carolyn Shelby.

I’m absent from this episode of SEO 101 because I think I was stuck in Omaha working, so it’s just David (NeO) Brown and Brian (#1 Tool) Mark answering a listener question about what he should expect from his SEO consultant in terms of service, reports and support. This is a great episode, and I even ended up taking notes :)

In a nutshell, a lot depends on your payment level. If your budget is less than a couple thousand dollars a month, Brian believes you’re better off keeping your money and using it towards PPC. On the other hand, if your budget is $2,500 a month and up, you should definitely feel like you’re getting your money’s worth. Download the podcast to listen to Brian and David go in-depth into what you should be looking for from your consultant or firm and what kinds of results you can/should expect.

Programming Note!! Tune in to WebmasterRadio.fm on Wednesday, December 12, 2007 at 1pm/Noon/10am (Eastern/Central/Pacific) to hear the special 100th episode of SEO 101. It’s basically a clip show, but it’s full of out-takes and stupid stuff we said when we didn’t realize Brian was recording, so I’m sure it will be hilarious (and hopefully not too embarrassing!).

Popularity: 53% [?]

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SEO 101: How to Treat Your Clients

Posted on 04. Dec, 2007 by Carolyn Shelby.

David (NeO) is absent for this episode, so it’s just Brian Mark and me discussing a topic near and dear to my heart… how to treat your clients (or how to not treat your clients).

I tried to work myself into a frothy rant, but I was podcasting from an Omaha Barnes and Noble that was full of college kids who seemed annoyed that I was talking for an hour while they were trying to do their calculus homework. I was afraid if I started getting a little too into my rant, I’d get loud… maybe start gesticulating wildly, which is a real possibility because I talk with my hands all the time. I tried to restrain myself a bit because I didn’t want to scare the other patrons.

The potential frothiness was inspired by the consultants who were the reason I had to be in Omaha for 6 weeks this year. I basically had to babysit them until they finished what they were supposed to be doing. They seemed particularly annoyed that my team wouldn’t just go home and let them “do their work” <rant>… to which my reaction was (a) GLADLY; however, you’ve demonstrated you don’t actually DO the work and also (b) don’t give me attitude that I’m inconveniencing you when I’m the one who hasn’t seen the inside of my own home for a month.</rant> Ugh! Anyway… can you sense my displeasure?

The gist of this episode is basically:

• Treat clients like you like THEM, not just their money. It may sound like one of those “duh” things, but sometimes people need a little reminder.
• Be responsive and considerate of their wants and needs. If your client would like the reports in a different format, do it. If they want it on pink paper with glitter stars, try to accommodate them. You work for them.
• If you’re the client and you’re unhappy or would like something done differently, it’s your responsibility to communicate your wants, needs and desires to your vendor. Vendors and consultants are not mind readers. They can’t give you what you want if you don’t communicate your wants.
• If you have a client who is just “not working out for you”, it’s more merciful to cut them loose than to continue a mutually unsatisfactory relationship. See if you have anyone in your SEO network that might be a better match for the client and refer them over to someone else.

Popularity: 59% [?]

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