Speaking
Carolyn Shelby is available to speak to your group –- whether it is an entrepreneur/business group, internal marketing or IT department, local Chamber of Commerce or search/social conference — and can speak on a wide range of search/social topics, including:
- Search Engine Optimization (SEO) Basics
- Local SEO
- Search Engine Marketing (SEM)
- Integrating and coordinating SEO, SEM and “traditional” (offline) marketing
- How to leverage Facebook and Twitter
- Search and Social Media for Non-Profits and Fundraising
- Websites and Online Marketing for Professionals and Private Practices
Upcoming Conferences and Seminars
PubCon Hawaii 2012 at Hilton Hawaiian Village Waikiki Beach Resort
February 13, 2012 – PubCon Masters Training Day
February 14-15, 2012 – PubCon Paradise Conference
- Contemporary Organic SEO (Masters Class) (Trainer/Presenter)
- SEO Mid Level – Avoiding Pitfalls (Solo Presenter)
- Bleeding Edge Techniques (Presenter)
- Convergence of Social Media and Search (Moderator)
Previous Talks and Presentations
- SEMPO Chicago, December 15, 2011 – Chicago, IL
- Panelist, speaking from the Organic SEO perspective
- PubCon Vegas 2011, November 2011 – Las Vegas, NV
- Contemporary Organic SEO (Masters Class) (Trainer/Presenter)
- Organic Keyword Research and Selection (Presenter)
- WordPress SEO and Installation (Presenter)
- Rogue SEO: Competitors from the Dark Side (Presenter)
- Social Media Measurement and Signals (Moderator)
- SEO: Hot Topics and Trends (Moderator)
- SMX Stockholm 2011, September 2011- Stockholm, Sweden
- Search Analytics & Competitive Intelligence (Presenter)
- Top Tool Kits – Favorite Tools of Search Experts (Presenter)
- HostingCon 2011
- SEO Tactics 2011: SEO and the Hosting Provider
- PubCon Austin 2011
- Masters Training: Intro to Organic SEO (Training)
- In-House SEO (Moderating, Presenting)
- Spotlight Session: Intermediate SEO (Presenting)
- Negative SEO: Darkside Protection (Presenting)
- Instant E-Training Workshop Series
- Essential On-Page SEO
- Technical SEO
- PubCon Vegas 2010
- Introduction to Organic SEO (Training Day)
- Smart Organic Keyword Research and Selection (Tuesday, Nov 9)
- Tweaks for WordPress – SEO and Installation (Tuesday, Nov 9)
- Top Shelf SEO: Hot Topics and Trends (Moderating, Tuesday, Nov 9)
- Interactive Site Review: Organic Focus (Moderating, Thursday, Nov 11)
- Social Media Measurement and Signals (Moderating, Thursday, Nov 11)
- Competitors from the Darkside – Rogue SEO Tactics (Thursday, Nov 11)
- Chicago SEO Meetup: Harnessing the Power of WordPress
September 25, 2010 (Panel Discussion) - Affiliate Summit East 2010
August 15, 2010: Search Marketing Campaign Review (Panel) - PubCon Search Marketing Training
July 21, 2010: Introduction to Contemporary Organic SEO - 2010 Chicago Fundraising Summit
April 28, 2010: Online Fundraising: Harnessing technology to build and maintain relationships - PubCon Dallas 2010
- Introduction to Organic SEO (PubCon Training Day)
- Rogue SEO Session: I’m not paranoid, I’m proactive (Thursday, April 16)
- Affiliate Summit West 2010 Las Vegas
January 19, 2010: Organic SEO, PPC, and Social Media Site Clinic (Session 7a) - Search Engine Strategies 2009 Chicago
December 9, 2009: Bringing SEO In-House - PubCon Vegas 2009
- Smart Organic Keyword Research and Selection, Presenting
- Top-Shelf SEO: Hot Topics and Trends, Moderating
- Interactive Site Review : Organic Focus, Moderating
- PubCon Las Vegas Masters Training Program and Workshops
November 9, 2009: Contemporary Organic SEO - Market Saint Louis “Look at Me!” Seminar
August 27, 2009- Keynote: The Importance of Being a “Search Aware” Company
- Survival of the Fittest (Analytics)
- Ask the Experts (Panel)
- Affiliate Summit East 2009 New York
August 10, 2009: Organic SEO Site Review (Double Session) - Internet Marketing Spring Break (IMSB) Deerfield Beach, Florida
April 2-4, 2009:- Most Common SEO Mistakes/Issues Encountered
- Information Architecture
- PubCon Austin Austin, TX
March 11-13, 2009: Moderated two sessions - SMX West 2009 Santa Clara, CA
February 10-12, 2009:- Marketer to Developer Translation
- 301 Redirect, How Do I Love You? Let Me Count The Ways
- Affiliate Summit West 2009 Las Vegas
January 11-13, 2009: Organic SEO Site Review Clinic- Session Review: “Seriously Professional SEO…”
- Session Review: Affiliate Summit Feedback from AffiliateProgramAdvice.com
- PubCon Vegas 2008Las Vegas
- Site Review Clinic
- Organic Keyword Research and Selection
- SMX East 2008 New York
- ScarySEO Deerfield Beach, FL
- Graducate School of Business, University of Chicago Chicago, IL
July 30, 2008: Reorganizing Management For Social Media, Search Marketing and Internet Advertising











