Comments on: Sharing Your SEO Knowledge is Good

By: Ranjana

Ranjana — Wed, 23 May 2007 07:15:32 +0000

Hi,

I am pretty new in my company. There is no here who has any idea about SEO. My boss does. I guess which is why he hired me.

I am hoping to generate a lot of interest in SEO with the marketing department. Since they meet up clientsa regularly, they can help campaign for SEO even more effectively.

Usually I am met with such confused looks whenever I try to explain to people what I do that I have had to coin terms like PR on the web or anything that would explain to people what my job entails…

By: Daniel

Daniel — Wed, 23 May 2007 06:33:10 +0000

Other things to add to that List.

1. By sharing you become a resource rather than a gate keeper.

2. You demonstrate leadership.

And I’m sure there’s a few more.

By: carolyn

carolyn — Tue, 22 May 2007 22:40:03 +0000

@Jason Bartholme:

The people interested in SEO at my company are all pretty exclusively in the marketing department. I suspect I.T. is only vaguely interested because they want to make sure the marketing lusers don’t accidentally muck up “their” network.

I have to admit, I was really surprised at how many people in our department were interested in learning and becoming cheerleaders for the cause. Encouraging their interest and enthusiasm is really paying off in terms of changing the corporate culture to start proactively thinking about how we can leverage the web and how we can use the staff and resources we have to increase the ROI of our web presence outside of “traditional” means.

By: Jason Bartholme

Jason Bartholme — Tue, 22 May 2007 22:22:15 +0000

I find it difficult to find very many people outside of my department that care about my efforts in SEO. It’s maybe interesting conversation fodder, but they are print-oriented and they are more concerned about the magazines.

By: Monty Loree

Monty Loree — Mon, 21 May 2007 20:01:29 +0000

I like to share SEO information anytime I can. Living in Regina, SK, which is NOT a hot bed of SEO, I rarely find any local people who know anything about SEO.

I did have a few employees whom I trained in SEO a few years ago.. they have since moved on to other non-seo related jobs. My training time “vanished”

By: carolyn

carolyn — Mon, 21 May 2007 19:45:16 +0000

@WilliamC: I hear you, but the way I’m looking at it is I’m in-house so I get paid either way and also, if for some reason someone thinks they’ve learned enough to replace me and my superiors *buy that*, then it’s probably not a place I want to be long term anyway, and I can I find a better job and leave knowing that I sprinkled some enlightenment around while I was there and did the best job I could.

By: WilliamC

WilliamC — Mon, 21 May 2007 19:41:23 +0000

I would agree with most of what you are saying Carolyn, except that teaching too much can be detrimental to your job security at te same time. There is a fineline to draw, the trick is in knowing when you are about to cross it.

Then again, I am a consultant, not in-house, for the most part also.

By: ogletree

ogletree — Mon, 21 May 2007 19:34:42 +0000

I agree but at my office I have no choice. They won’t do anything unless I explain why.