Unless an SEO looks at the work, and it did indeed rank for their name, nobody is the wiser on the poor work the design team did.

Perfect analogy.

Oh, and DaveR, you need to look at that ring advice closely, because cshel is the type would take it to a jeweler.

I could think of a ton of analogies that would really only apply to women, but the engagement ring was something I thought of that a guy would have to go learn stuff about before purchasing. Guys already know stuff about cars and electronics… I was trying to find something that they would normally be like “Well… it should be pretty…” and then point out that there’s a lot more to it than just “looking pretty” … just like with web sites. :)

There’s nothing to see here… move along.