SEO 101: Link Building

Posted on 01. Jul, 2008 by Carolyn Shelby in SEO 101

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Dave Conklin from ProspectMX joins Ne0 and me to discuss link building basics. Why did this guy get to be the guest? Because his company made this super cute Link Building 101 poster (pdf). We managed to cover most of the techniques on this kitschy primer, but had enough left over that we might do a Part 2 to cover the rest.

Download SEO 101: Link Building.
Originally aired on Webmaster Radio on 6/26/2008

The Handout
Seriously, this is frame-worthy. I’m going to get a big laminated version to put on the wall in my office.

Things we cover in this episode include:

Press releases (for links) — pay attention as there are some good tips for not breaking your budget and how to know when you should use free services versus when it’s a good idea to use the paid services.
Wikis and Social Sites
Traditional Link Building — Cherry picking links, how to ask for links the right way, how to NOT ask for links, etc.
Paid Links, Link Exchanges and Directories

Popularity: 65% [?]

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Tags: dave conklin, link building, prospectmx, seo101

18 Responses to “SEO 101: Link Building”

Vic McDonald

02. Jul, 2008

I love the handout on link building 101. It’s printing out as I type. As someone who’s engaged in a lot of link building, this is a great outline of some important basics. Thanks!
SearchCap: The Day In Search, July 2, 2008 | PAGE PROPELLER NEWS

02. Jul, 2008

[...] SEO 101: Link Building, Cshel [...]
DazzlinDonna

02. Jul, 2008

dang, that’s a pretty spiffy poster. i’d pay to have that sent to me as a nice big poster. you should consider making some and selling them! i’d buy. :)
Dave Davies

02. Jul, 2008

Love the poster. :)
Beginner and Comprehensive Guides to SEO, Link Building, PPC, Social Media, Affiliate Marketing and Blogging | SEO Scoop

02. Jul, 2008

[...] Link Building 101 includes both a podcast and an awesome poster that does a great job of showing the basic concepts of link building. [...]
Markus Walter | tekka

03. Jul, 2008

Thanks for your lovely German comment on my blog!
Carolyn Shelby

03. Jul, 2008

@DazzlinDonna For $30, ProspectMX will send you a full size poster. See their post
Link Building this Week (27.2008) | Wiep.net

04. Jul, 2008

[...] Shelby not only interviewed ProspectMX’ Dave Conklin for WebmasterRadio, but she also pointed to the awesome Link Building 101 sheet (pdf) that was [...]
Erica Brooks

12. Jul, 2008

Great information. I will definitely put to use the information you gave on press releases.
rumblepup

22. Jul, 2008

Awesome podcast and really neato coolio poster.
Jason Bartholme

22. Jul, 2008

Nifty poster. We are a publishing house and I just sent it to our big ol’ print proofer. It will make for some good wall art. Thanks!
DurbinDigital

22. Jul, 2008

Great podcast! and very schweet poster!
Search24online SEO

12. Dec, 2008

Hey… wonderful poster ..
Can I use it in my website :)
Konrad

18. Dec, 2008

Really nice poster! I gave a copy to each of my SEO engineers at my day job :)
Mark Harrison

29. Jan, 2009

Hey Carolyn,
I’m from the UK and I listen to you on SEO 101 all the time as I like the way you guys keep it informal and not too stuffy. Can I use the poster on my sites or am I only allowed to link to it? Either way, I just love your blog, at last someone who doesn’t try to treat SEO newbies (ish) as idiots who fall for every scam going.
Carolyn Shelby

29. Jan, 2009

Hey Mark,
The poster isn’t actually mine, it was created by ProspectMX (see this post). They’re pretty liberal with the use permissions, but I’m sure they’d like credit for the work ;)

Glad you enjoy the show!
Mark Harrison

30. Jan, 2009

Great, I wil use it and credit them. Btw, your podcasts would be even better if the two other guys wouldn’t leave it to you all the time to fill in the silence between the talk! :)
Programming Examples: Seo Link Building

21. Mar, 2009

[...] http://www.searchenginejournal.com/reciprocal-linking-seos-longstanding-contradiction/7194/ http://www.cshel.com/podcast/seo-101/2008/07/link-building/ http://www.seomoz.org/blog/my-give-it-up-presentation-from-smx-advanced-in-blog-format [...]