SEO 101: Link Building

Dave Conklin from ProspectMX joins Ne0 and me to discuss link building basics. Why did this guy get to be the guest? Because his company made this super cute Link Building 101 poster (pdf). We managed to cover most of the techniques on this kitschy primer, but had enough left over that we might do a Part 2 to cover the rest.

Download SEO 101: Link Building.
Originally aired on Webmaster Radio on 6/26/2008

The Handout
Seriously, this is frame-worthy. I’m going to get a big laminated version to put on the wall in my office.

SEO 101 Link Building 101 Chart

Things we cover in this episode include:

  • Press releases (for links) — pay attention as there are some good tips for not breaking your budget and how to know when you should use free services versus when it’s a good idea to use the paid services.
  • Wikis and Social Sites
  • Traditional Link Building — Cherry picking links, how to ask for links the right way, how to NOT ask for links, etc.
  • Paid Links, Link Exchanges and Directories

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SEO 101: Link Building

24 Responses

  1. I love the handout on link building 101. It’s printing out as I type. As someone who’s engaged in a lot of link building, this is a great outline of some important basics. Thanks!

    Vic McDonald July 2, 2008 at 9:56 am #
  2. dang, that’s a pretty spiffy poster. i’d pay to have that sent to me as a nice big poster. you should consider making some and selling them! i’d buy. :)

    DazzlinDonna July 2, 2008 at 3:39 pm #
  3. Love the poster. :)

    Dave Davies July 2, 2008 at 4:35 pm #
  4. Thanks for your lovely German comment on my blog!

    Markus Walter | tekka July 3, 2008 at 11:40 am #
  5. @DazzlinDonna For $30, ProspectMX will send you a full size poster. See their post

    Carolyn Shelby July 3, 2008 at 3:23 pm #
  6. Great information. I will definitely put to use the information you gave on press releases.

    Erica Brooks July 12, 2008 at 9:35 pm #
  7. Awesome podcast and really neato coolio poster.

    rumblepup July 22, 2008 at 1:47 pm #
  8. Nifty poster. We are a publishing house and I just sent it to our big ol’ print proofer. It will make for some good wall art. Thanks!

    Jason Bartholme July 22, 2008 at 1:50 pm #
  9. Great podcast! and very schweet poster!

    DurbinDigital July 22, 2008 at 9:09 pm #
  10. Hey… wonderful poster ..
    Can I use it in my website :)

    Search24online SEO December 12, 2008 at 8:00 am #
  11. Really nice poster! I gave a copy to each of my SEO engineers at my day job :)

    Konrad December 18, 2008 at 1:33 pm #
  12. Hey Carolyn,
    I’m from the UK and I listen to you on SEO 101 all the time as I like the way you guys keep it informal and not too stuffy. Can I use the poster on my sites or am I only allowed to link to it? Either way, I just love your blog, at last someone who doesn’t try to treat SEO newbies (ish) as idiots who fall for every scam going.

    Mark Harrison January 29, 2009 at 5:36 pm #
  13. Hey Mark,
    The poster isn’t actually mine, it was created by ProspectMX (see this post). They’re pretty liberal with the use permissions, but I’m sure they’d like credit for the work ;)

    Glad you enjoy the show!

    Carolyn Shelby January 29, 2009 at 8:20 pm #
  14. Great, I wil use it and credit them. Btw, your podcasts would be even better if the two other guys wouldn’t leave it to you all the time to fill in the silence between the talk! :)

    Mark Harrison January 30, 2009 at 6:56 am #
  15. Am i too late?
    the link to the poster is broken.
    or is it my adobe’s problem? :(

    Jessy Wu March 9, 2010 at 9:57 am #
  16. Hi Carolyn, Thank you for sharing these great tips. I am really looking forward to meet you and chat on SEO at some of our local meetings in the future.

    Li Ma July 15, 2010 at 2:10 pm #
  17. That is amazing – I could train people up just using that comic style link building 101 pin up! The pictures help so much – Sometimes those huge pie chart style in bound marketing graphics are just too much to digest and hurt the head of newbies! Ace – I’m going to canvas print this across the back wall! I know this post was made over 2 years ago – but how can I get hold of an original graphic?



    Ed@WebMarketing Group July 11, 2011 at 7:51 am #
  18. (If you clicky-click on the image, it will download the PDF)

    Carolyn Shelby July 11, 2011 at 2:55 pm #
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