How To Reorganize Management For Social Media, Search Marketing and Internet Advertising
Posted on 23. Jul, 2008 by Carolyn Shelby.
Based on the title, you probably thought this was going to be a long and academic blog entry, but HA! you’ve been had. This is actually a shameless plug for a speaking engagement.
You might be wondering what management has to do with social media, SEM, online advertising, etc. If you’ve ever worked for a not-online-only [...]
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Question for WordPress Gurus…
Posted on 13. Jul, 2008 by Carolyn Shelby.
I’ve been spending all of my waking time lately getting a frankensteinishly complicated website all put into a single WordPress install, using it as both as CMS and for posts (as news items). So I’ve managed to combine all of the static pages into the new site, and imported two separate WordPress installs into the [...]
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Anonymous Comments Might Not Be So Anonymous
Posted on 10. Jul, 2008 by Carolyn Shelby.
Could also be titled, “Dear FEMA, Is this what our tax dollars pay for?”
I was checking my email yesterday (which I do about 12 million times a day) and in one of my accounts was a fresh new “restaurant review”. Always excited for more content and feedback, I opened the email to find this:
A new [...]






Carolyn Shelby is an search engine optimization expert and experienced webmaster who specializes in rebuilding underperforming (or just ancient) web sites and relaunching them, while preserving existing inbound links and search engine rankings.
She is based out of Chicago, Illinois and is available for