Ecom Phenom: Social Media and eCommerce
Posted on 17. Mar, 2009 by Carolyn Shelby.
Brian Mark and Robert Garcia, hosts of Ecom Phenom on BlogTalkRadio, had me on as a guest this past Sunday to discuss the role of social media in e-commerce — specifically Twitter and how it can (and should) be used by retailers to monitor buzz, build brand and relationships, and most of all, increase conversions [...]
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IM Spring Break: Sun, Fun and Internet Marketing
Posted on 05. Feb, 2009 by Carolyn Shelby.
On the show, we regularly discuss the value of attending search conferences in terms of education and networking opportunities, and we strongly encourage SEO beginners to attend at least one. Unfortunately, these conferences are usually pretty expensive to attend. Between airfare, hotel, food (and bar), cabs to and fro, etc. it gets spendy fast.
Thankfully, the [...]
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SEO 101: Mike Moran discusses Search Engine Marketing, Inc
Posted on 25. Nov, 2008 by Carolyn Shelby.
Mike Moran, author of Do It Wrong Quickly and whom we have had the pleasure of interviewing previously, talks with Brian Mark, David Brown and moi about his book Search Engine Marketing, Inc.
In addition to the obligatory, heymybookisgreatsogobuyit stuff, Mike talks with us about developing and implementing a search marketing program in your business, the [...]






Carolyn Shelby is an search engine optimization expert and experienced webmaster who specializes in rebuilding underperforming (or just ancient) web sites and relaunching them, while preserving existing inbound links and search engine rankings.
She is based out of Chicago, Illinois and is available for