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Orlando, Fla.(PRWEB) Jan 5, 2007 — As more businesses become aware of the need to optimize their websites to rank well in the major search engines, it is also increasingly important for companies and decision makers to understand the differences between ethical search engine optimization and unethical SEO schemes. The SEO Fox (www.SEOFox.com) has created a list of “bad” seo practices and examples of good, ethical search engine optimization techniques to help companies better understand what kinds of questions they should ask of SEO consultants and firms before they sign a contract.
“Any company that cold calls your business and promises thousands of links, or guarantees a number one position for your keywords isn’t completely white hat in their practices… or they’re just liars,” said William Cross, lead marketer of SEOFox.com. “The questionable or flat out unethical SEO tricks reap short-term results, but cause serious long term damage to website search rankings. You end up paying more to have someone come in and fix the damage, than you would just hiring someone ethical from the get go.” [click to continue...]
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